In December, Chevrolet brought together the entire team of 164 Local Marketing Association Leaders, 19 Chevrolet Dealer Council members, 72 Agency Partners and 105 Chevrolet personnel. Together, the team reviewed Chevrolet’s success in 2016 and set the plan for 2017. Chevrolet illustrated their continued commitment to the partnership with the Dealers and Agency partners. The message was clear that we are changing the way people think about Chevrolet across every metric and measurement. Moving forward, our continued success will be grounded in the ongoing challenge to every member of the Chevrolet Team to rethink what’s possible across the spectrum of the business.
Agency 720 changed its logo effective December 1, 2016.
Why? The original logo’s intent was developed for a different time and situation.
When we were asked why we were named Agency 720, we shared that our approach to business is to be experts, not only in our business, but on our Clients’ business as well by taking a full, comprehensive 360 degree approach to understanding all aspects of our joint businesses delivering mutual benefits. . . . .hence the name 720. (360 x 2). This approach delivers the best, most informed POVs and recommendations. We believe in great service and are shoulder to shoulder with our Clients through good times and bad times.
So the answer we gave when asked “ Why 720?” worked, but the logo was a disconnect – it did not portray a contemporary, energetic, smart and capable Agency that works at the “speed of retail” to help Clients realize their goals. We believe the new logo communicates these qualities, better represents our business philosophy and actually captures how we are referred to day to day.
In 2011, after being in business for only 10 months, Advertising Age ranked Agency 720 as number 465 in the “Top 500 Agencies” list. In 2014, Agency 720 improved our position to number 366.
With momentum on our side, we look forward to continued growth and shared success in the years to come.