Recently, Chevrolet Turnkey LMA Presidents and guests joined Chevrolet & Agency 720 staff in New Orleans for the annual LMA Presidents meeting. Highlights of the meeting included the debut of new event creative and new product introductions that will be a critical part of the 2014 go to market plan for Chevrolet. Dealers and Chevrolet clients also enjoyed an evening of entertainment hosted by Agency 720 at the Musee Conti Wax Museum for “The Big Bash in The Big Easy” that included a private parade, traditional New Orleans fare and entertainment at the Musee Conti Wax Museum performed by a live Zydeco band.
Agency 720 celebrated its third anniversary on April 1, 2014. And “the little agency that could” has come quite a long way in three very short years. The staff has grown from 62 team members to over 100. And our Chevrolet LMA client roster has expanded as well, from 103 groups at the outset, to an impressive 141 LMAs to date. Pulte Homes has also recently been added to the client roster. Agency 720 offices across the country recognized the milestone with a celebratory lunch. An all-agency meeting followed, during which CEO Harold Kobakof gave a presentation, and had to say regarding the occasion, “The reason for our success is in this room and on the phone around the country. Our people are our success!”
Recently, Chevrolet Turnkey LMA Presidents and guests joined Chevrolet & Agency 720 staff in Orlando for the annual LMA Presidents meeting. Highlights of the meeting were the launch of the “Find New Roads” campaign and new product launch plans and activities that will be a critical part of the 2013 go to market plan for Chevrolet. On the eve of the meeting, Dealers and Chevrolet clients also enjoyed an evening of entertainment hosted by Agency 720 that featured many elements of living art.
Agency 720 & Chevrolet Dealers have embraced Making Strides Against Breast Cancer extending their community outreach to support such a great cause.
In December, Agency 720 opened the doors to their new downtown Detroit headquarters in true celebratory fashion. The cocktail party meets strolling dinner was the perfect backdrop for our partners at Chevrolet, including regional employees who flew in from all over the country, to mix and mingle with Agency 720 staff. Reviews of the Open House were immediate and nothing but positive. Leadership at Chevrolet noted Agency 720’s new and improved proximity to the Ren Cen as an opportunity for faster, more effective collaboration moving forward. The night was a huge success and the perfect way to kick off our new life in the big city.