In December, Chevrolet brought together the entire team of 164 Local Marketing Association Leaders, 19 Chevrolet Dealer Council members, 72 Agency Partners and 105 Chevrolet personnel. Together, the team reviewed Chevrolet’s success in 2016 and set the plan for 2017. Chevrolet illustrated their continued commitment to the partnership with the Dealers and Agency partners. The message was clear that we are changing the way people think about Chevrolet across every metric and measurement. Moving forward, our continued success will be grounded in the ongoing challenge to every member of the Chevrolet Team to rethink what’s possible across the spectrum of the business.
Agency 720 changed its logo effective December 1, 2016.
Why? The original logo’s intent was developed for a different time and situation.
When we were asked why we were named Agency 720, we shared that our approach to business is to be experts, not only in our business, but on our Clients’ business as well by taking a full, comprehensive 360 degree approach to understanding all aspects of our joint businesses delivering mutual benefits. . . . .hence the name 720. (360 x 2). This approach delivers the best, most informed POVs and recommendations. We believe in great service and are shoulder to shoulder with our Clients through good times and bad times.
So the answer we gave when asked “ Why 720?” worked, but the logo was a disconnect – it did not portray a contemporary, energetic, smart and capable Agency that works at the “speed of retail” to help Clients realize their goals. We believe the new logo communicates these qualities, better represents our business philosophy and actually captures how we are referred to day to day.
Agency 720 celebrated its third anniversary on April 1, 2014. And “the little agency that could” has come quite a long way in three very short years. The staff has grown from 62 team members to over 100. And our Chevrolet LMA client roster has expanded as well, from 103 groups at the outset, to an impressive 141 LMAs to date. Pulte Homes has also recently been added to the client roster. Agency 720 offices across the country recognized the milestone with a celebratory lunch. An all-agency meeting followed, during which CEO Harold Kobakof gave a presentation, and had to say regarding the occasion, “The reason for our success is in this room and on the phone around the country. Our people are our success!”
In December, Agency 720 opened the doors to their new downtown Detroit headquarters in true celebratory fashion. The cocktail party meets strolling dinner was the perfect backdrop for our partners at Chevrolet, including regional employees who flew in from all over the country, to mix and mingle with Agency 720 staff. Reviews of the Open House were immediate and nothing but positive. Leadership at Chevrolet noted Agency 720’s new and improved proximity to the Ren Cen as an opportunity for faster, more effective collaboration moving forward. The night was a huge success and the perfect way to kick off our new life in the big city.