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Agency 720 changed its logo effective December 1, 2016.
Why? The original logo’s intent was developed for a different time and situation.
When we were asked why we were named Agency 720, we shared that our approach to business is to be experts, not only in our business, but on our Clients’ business as well by taking a full, comprehensive 360 degree approach to understanding all aspects of our joint businesses delivering mutual benefits. . . . .hence the name 720. (360 x 2). This approach delivers the best, most informed POVs and recommendations. We believe in great service and are shoulder to shoulder with our Clients through good times and bad times.
So the answer we gave when asked “ Why 720?” worked, but the logo was a disconnect – it did not portray a contemporary, energetic, smart and capable Agency that works at the “speed of retail” to help Clients realize their goals. We believe the new logo communicates these qualities, better represents our business philosophy and actually captures how we are referred to day to day.
Agency 720 is an Omnicom Agency headquartered in Detroit with field offices in New York, Atlanta, Chicago, Dallas and Los Angeles. The Agency has deep experience in creating multi-platform marketing programs that drive retail traffic and sales in local markets. Its associates understand Tier 1 brand marketing and how to extend and amplify that messaging into local Tier 2 markets. The company integrates seamless marketing touch points to drive traffic and sales, including a full range of creative and production services, media planning and buying, complete digital and social media services, direct, email and mobile communications, lead management and event activation. We have the ability to market to all 210 DMAs.
Agency 720 services 170 Chevrolet Local Dealer Marketing Group clients by extending and amplifying the Chevrolet Brand message and initiatives while addressing unique local market situations opportunities.
Agency 720 is a gateway to Omnicom Group’s network of companies which can provide advertisers a full breadth of marketing solutions.
Recently, Chevrolet Turnkey LMA Presidents and guests joined Chevrolet & Agency 720 staff in New Orleans for the annual LMA Presidents meeting. Highlights of the meeting included the debut of new event creative and new product introductions that will be a critical part of the 2014 go to market plan for Chevrolet. Dealers and Chevrolet clients also enjoyed an evening of entertainment hosted by Agency 720 at the Musee Conti Wax Museum for “The Big Bash in The Big Easy” that included a private parade, traditional New Orleans fare and entertainment at the Musee Conti Wax Museum performed by a live Zydeco band.
Agency 720 celebrated its third anniversary on April 1, 2014. And “the little agency that could” has come quite a long way in three very short years. The staff has grown from 62 team members to over 100. And our Chevrolet LMA client roster has expanded as well, from 103 groups at the outset, to an impressive 141 LMAs to date. Pulte Homes has also recently been added to the client roster. Agency 720 offices across the country recognized the milestone with a celebratory lunch. An all-agency meeting followed, during which CEO Harold Kobakof gave a presentation, and had to say regarding the occasion, “The reason for our success is in this room and on the phone around the country. Our people are our success!”
Agency 720 has been hard at work over the course of the last year, continuing to help increase traffic and sales and further develop an integrated and collaborative relationship with our Chevy LMA clients.We have experienced significant growth acquiring an additional 6 new LMAs, bringing the total to 170 markets and climbing, further evidence that our clients continue to have the confidence in Agency 720 to deliver results.
Central Ohio Chevrolet Dealers Inc
Quad Cities Chevy Dealers Advertising Association
Miami Valley Chevrolet Dealers Advertising Association, Inc.
Northeast Indiana Chevy Dealer Advertising Association
West Michigan Chevrolet Dealers Advertising Association
West Dakota Chevrolet Dealers LMA
Recently, Chevrolet Turnkey LMA Presidents and guests joined Chevrolet & Agency 720 staff in Orlando for the annual LMA Presidents meeting. Highlights of the meeting were the launch of the “Find New Roads” campaign and new product launch plans and activities that will be a critical part of the 2013 go to market plan for Chevrolet. On the eve of the meeting, Dealers and Chevrolet clients also enjoyed an evening of entertainment hosted by Agency 720 that featured many elements of living art.
Agency 720 & Chevrolet Dealers have embraced Making Strides Against Breast Cancer extending their community outreach to support such a great cause.
The stars aligned when Agency 720 saw two of their favorite things come together on Twitter last December, Qdoba and The Detroit Red Wings. The Detroit Red Wings were having a Twitter contest promoting their relationship with Qdoba by offering lunch delivered by Head Coach Mike Babcock. After many unique and creative Tweets from our team in Detroit, we were able to woo our way into victory.
In December, Agency 720 opened the doors to their new downtown Detroit headquarters in true celebratory fashion. The cocktail party meets strolling dinner was the perfect backdrop for our partners at Chevrolet, including regional employees who flew in from all over the country, to mix and mingle with Agency 720 staff. Reviews of the Open House were immediate and nothing but positive. Leadership at Chevrolet noted Agency 720’s new and improved proximity to the Ren Cen as an opportunity for faster, more effective collaboration moving forward. The night was a huge success and the perfect way to kick off our new life in the big city.
In 2011, after being in business for only 10 months, Advertising Age ranked Agency 720 as number 465 in the “Top 500 Agencies” list. In 2014, Agency 720 improved our position to number 366.
With momentum on our side, we look forward to continued growth and shared success in the years to come.
Social Media surrounds us every single day. That’s why the Agency 720 Social Team chose to come together, think boldly, creatively and strategize a social media plan for each individual Facebook and market. On a daily basis, social media takes time, effort and passion. To have reached 250,000 fans across our Chevy Facebook pages is an incredible achievement!